Category: Blog

Galaxy Ring v Ōura Ring Samsung’s announcement of the Galaxy Ring had a dramatic impact on, and benefit to market leader Oura. The smart rings category is now a live case study of how the concept of ‘growing the pie’ works. The “grow the pie” mentality is a common phrase in business: 🔸A rising tide… Continue reading Galaxy Ring v Ōura Ring

Poland’s Smartphone Monitor Poland is the fastest-growing European country in our Smartphone Monitor. And with 178M searches it is bigger than Spain, Italy and just behind the UK. It is an important market that brands need to be paying closer attention to. Here is a top-line summary of the key brands: 🔸 Apple is dominant… Continue reading Poland’s Smartphone Monitor

USA & UK Smart Ring Report Our latest USA & UK Smart Ring reports provide a country specific deep-dive into the current needs of consumers with an eye on what new trends will be developing. These reports will provide invaluable insight for both existing and new brands to the category. New entrants such as Samsung,… Continue reading USA & UK Smart Ring report

Foldable Phones Report Samsung has been the King of foldable phones with Z Fold and Z Flip the leading ranges. So when we posted that Motorola overtook Samsung in Flip phones in the USA, we wanted to see if Samsung’s position of leadership is under threat in other countries. Analysis of our Smartphone Brand Monitor… Continue reading Foldable Phones Report