Why search
Search is the world’s most honest expression of interest and demand. It captures what people want, in their own words, at the exact moment they care
Search is where intent begins — and where real consumer truth lives
We analyse the words consumers type — not what they click, buy, or do after
Our purpose
We exist to turn the world's unstructured search behaviour into clean, reliable, and accurate data. So you can think faster, decide smarter, and stay ahead of change
We build custom Brand Monitors for any category — using the world’s cleanest search data.
Our difference
Search data is chaotic—volatile, unstructured, often misspelled, and requires an immense engineering challenge to make reliable
Over four years spent engineering a system that removes noise, duplicates and distortion — giving you clean, structured demand signals no one else can deliver
Accurate Analysis
How we do it
The result: truth you can act on
Every stage of our process is designed to remove noise, eliminate duplication, and preserve the truth of consumer intent
Whether you need to understand your brand, your category, or your competition, we can build a monitor tailored to your market and data needs
Category & Brand Monitor:
Tracks brand health, model performance, and demand shifts across the entire smartphone category. 4 years of data refreshed monthly
Focuses on connecting consumer search demand to operator ranging, including analysis of ranged and unranged models in key countries/operators
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Ready to Power Your Business Decisions with Real Consumer Data?
Whether you need to understand your brand, your category, or your competition, we can build a monitor tailored to your market and data needs
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