Category: Blog

Dynamic Shift in the Asia/Pacific Smartphone Market The Asia/Pacific smartphone market is experiencing a dynamic shift, with established giants and challenger brands vying for consumer demand.   Here’s a breakdown of the key players:   Samsung remains a force, particularly in India where demand surges by +17%. However, Indonesia, its current stronghold is in -2%… Continue reading Dynamic Shift in the Asia/Pacific Smartphone Market

Xiaomi, Honor, Oppo & ZTE are Leaders across the Americas Chinese brands Xiaomi, Honor, Oppo, and ZTE are leading the charge in consumer demand across the Americas.   The Americas smartphone market mirrors Europe’s with a slight decline of -1%. Growth brands are better at delivering disruptive messaging from innovative offerings.   Here are the… Continue reading Xiaomi, Honor, Oppo & ZTE are Leaders across the Americas

TCL’s Growth in South America TCL’s impressive +42% growth in South America has been driven by the successful brand launch in Argentina.   Starting from near zero consumer demand just 3 years ago, Argentina has become TCL’s leading global market, with twice the consumer demand of Italy.   The affordable 40 Series has been the… Continue reading TCL’s Growth in South America

English Football Team & Ōura Ring The English football team’s use of Ōura rings during the Euros drove the category to record levels of consumer demand. Consequently, Ōura’s share is now back ABOVE the level it had before Samsung’s January announcement.   Event based consumer search thrives on relevant and motivating information, and this event ticks… Continue reading English Football Team & Ōura Ring

Foldable Phones Report Samsung has been the King of foldable phones with Z Fold and Z Flip the leading ranges. So when we posted that Motorola overtook Samsung in Flip phones in the USA, we wanted to see if Samsung’s position of leadership is under threat in other countries.   Analysis of our Smartphone Brand… Continue reading Foldable Phones Report

Galaxy Ring v Ōura Ring Samsung’s announcement of the Galaxy Ring had a dramatic impact on, and benefit to market leader Oura. The smart rings category is now a live case study of how the concept of ‘growing the pie’ works.   The “grow the pie” mentality is a common phrase in business:   A… Continue reading Galaxy Ring v Ōura Ring

Poland’s Smartphone Monitor Poland is the fastest-growing European country in our Smartphone Monitor. And with 178M searches it is bigger than Spain, Italy and just behind the UK. It is an important market that brands need to be paying closer attention to. Here is a top-line summary of the key brands: Apple is dominant with… Continue reading Poland’s Smartphone Monitor