The Asia/Pacific smartphone market is experiencing a dynamic shift, with established giants and challenger brands vying for consumer demand.

Here’s a breakdown of the key players:

• Samsung remains a force, particularly in India where demand surges by +17%. However, Indonesia, its current stronghold is in -2% decline, facing growing competition from Chinese brands like Xiaomi, ZTE, Vivo, Honor, and Tecno.

• Apple sees a mixed performance. While declining in three markets, it experiences growth in the strategically important market of India

• Google Pixel has good performances in Australia and New Zealand, securing a notable 7% share in Australia (3rd highest behind USA and Canada)

• Oppo faces headwinds, experiencing a significant decline (-24%) in India and dips in Indonesia and Australia. However, it rebounds with the 2nd fastest growth in New Zealand

• Xiaomi continues its steady climb with moderate growth in India and a significant surge (+18%) in New Zealand

• Chinese Challengers: Honor, ZTE, Vivo, and Tecno are making waves in Indonesia, securing spots in the top 5 brands. However, their presence is limited in the other three countries

Overall, the Asia/Pacific market presents a fascinating landscape of brand loyalty, strategic shifts, and regional variations.