Chinese brands Xiaomi, Honor, Oppo, and ZTE are leading the charge in consumer demand across the Americas.

The Americas smartphone market mirrors Europe’s with a slight decline of -1%. Growth brands are better at delivering disruptive messaging from innovative offerings.

Here are the individual performances:

• Xiaomi: Leading the pack with impressive volume growth, Xiaomi boasts top 3 positions in 6 countries. 70% of growth is from Brazil, solidifying its position as the second-largest brand behind Apple and ahead of Samsung and Motorola

• Honor: Replicating its European success, achieves phenomenal +100% growth and secures top 3 spots in 4 countries. Mexico fuels a significant portion of this growth (56%), exceeding even Xiaomi’s performance

• Oppo: Witnessing growth primarily in Mexico (94% of total growth), Oppo’s success hinges on the well-received Reno10 announced in July 2023

• ZTE: Fueled by the success of the Red Magic 8S Pro in Brazil and the Red Magic 8 Pro in Argentina, ZTE is one of the fastest growing brands in these markets

• Apple: While overall demand remains flat due to declines in the US and Canada, Apple experiences growth in other markets, particularly Brazil. As previously discussed, older models are driving more demand than the latest iPhone 15

• OnePlus / Tecno / Sony / Nokia: These brands experience modest growth, with Nokia notably appearing in the top 5 of the US and Argentina

• Nothing: Maintaining a low presence, Canada is the most successful market with 0.5% share. Overall demand has dipped by -8%, primarily due to a significant decline in the US (-18%)

• Realme: Despite losing ground in Mexico and Chile, Realme experiences a surge in Brazil, pushing demand up by +50%. This strategic shift aligns with their strong performance in India (10% share and +23% growth)

• Google Pixel: Google focuses on the US and Canada, leveraging higher search presence (7.8% and 8.9%, respectively). While market share remains under 1% in other American countries, growth is evident, particularly in Colombia, Chile, and Mexico

• Samsung: Performance varies for Samsung, with growth in Chile, Canada, and Mexico (+12%). Other countries experience decline, though within a -3% to -8% range

• Motorola: -25% drop in Brazil, where it previously held a 17% share, significantly impacts Motorola’s performance. The Moto G range faces the brunt of this decline (-40% in 2 years), with consumers primarily shifting towards Xiaomi