TCL’s impressive +42% growth in South America has been driven by the successful brand launch in Argentina.

Starting from near zero consumer demand just 3 years ago, Argentina has become TCL’s leading global market, with twice the consumer demand of Italy.

The affordable 40 Series has been the driving force behind TCL’s Argentinian success. It now represents 45% share of the entire TCL range demand in the country.

They have also leveraged the promotional Black Friday and Christmas periods to build brand awareness. 2023 promotions drove strong interest with the base demand up from the previous year.

Using this data, TCL can showcase Argentina’s success to retailers and operators in other markets, providing them with confidence when making decisions on whether to range a TCL product.